WhatsApp has been testing its WhatsApp pay service hurdle in India since 2018, but regulatory hurdles and compliance issues have prevented a broader start so far. In another setback, India's antitrust watchdog is investigating a complaint against WhatsApp for abuse of its dominant position.
The Indian Competition Commission (CCI) is investigating a complaint that WhatsApp Pay will allow Facebook's own messaging platform to abuse its dominant position and to impose its payment service on users. If you're not familiar, WhatsApp Pay is a bundled service that allows users to make payments using WhatsApp's chat feature.
However, the review process is still at an early stage and a final decision has yet to be made. Reports Reuters . India is WhatsApp's largest market with over 400 million users. The launch of its payment service gives WhatsApp an immediate advantage over competitors such as Google Pay and SoftBank-based Paytm, two of the most popular digital payment platforms in India.