Facebook today launched shops, a marketplace designed to bring small businesses online and help them sell products in these difficult times when physical stores were closed. Facebook stores are fairly easy to create, and sellers of all sizes and budgets can customize them using font templates, adding a cover photo, and more.
Users can find Facebook shops on a company's Facebook page, on an Instagram profile, in stories, or in ads. In addition to saving products and searching the entire catalog, users can also place the order in the app itself or on the website if the seller has activated the checkout process. Buyers can also contact the seller via WhatsApp, Messenger, or Instagram Direct to ask questions, provide support, and track deliveries.
Facebook says that in future users will also be able to use a product directly in an internal chat app such as WhatsApp, Messenger or Instagram Direct. Facebook Shops is now live and will be widely used in the coming months.
In addition to the Facebook shops, the company is launching the Instagram shop in the summer season, with which users can buy products via Instagram Explore. Later this year, a dedicated shop tab will also be added to the navigation bar so buyers can access the Instagram shop with a single click.
There is also a new live shopping function on Facebook and Instagram, with which companies can advertise and sell their products directly from a livestream. Once a seller or creator marks a product from their shop before it goes live, it will appear at the bottom of the live video so buyers can review and buy it.