Since the popularization of streaming services, it has become widespread to watch several films or episodes of a show at the same time – binge watching. However, according to a study, practice can keep people awake and affect sleep quality. Among the growing portfolio of streaming services we have Netflix, which continues to be the leader in this segment. According to a recent study published by SleepStandards on 74.98% of Netflix, users don't have enough time to get at least 7 hours of sleep each day.
This month, the research company surveyed 1,032 respondents in the United States understand how Netflix affects their sleep. The results revealed interesting data on factors that keep Americans from sleeping well to a "healthy" Netflix routine.
As mentioned earlier, SleepStandards interviewed 1,032 people in Uncle Sam between the ages of 18 and 18 79. The company asked about their sleep and Netflix routines. The results showed that up to 99.1% of Americans have a Netflix account and use it every day to watch movies or shows. This corresponds to over 1,023 of the 1,032 people who took part in this survey. 50.7% of them were male, while 48.9% were female. The remaining respondents were identified as “others”. In addition, the study indicates that Millennials are most likely to see Netflix, which is 60.1% of the research. It is followed by Generation X with 22.1%, Generation Z with 10.9% and Boomer with 6.6%.
Which room Netflix is most popular in
The survey also asked respondents which are their favorite places to watch Netflix at home. According to 50.8% of respondents, the best place to watch the streaming service is in the bedroom. However, 40.3% believe that the living room is the best place. Only a small proportion of 4.9% of those surveyed indicated that they preferred to watch in the office or in other unusual places such as the bathroom and kitchen.
sleeping time vs. Netflix time
One of the biggest challenges among respondents and Netflix users overall is how to deal with the need for sleep. Yes, that may sound strange, but the vast majority of users prefer to sacrifice some good hours of sleep to continue a movie or show.
Research shows that a small proportion of Netflix users sleep more than 7 hours. Sleep requirements vary slightly from person to person. However, most healthy adults need between 7 and 9 hours of sleep a night to function optimally. Children and teenagers need more. Despite the assumption that our sleep needs decrease with age, most older people still need at least 7 hours of sleep.
Research shows that the majority of users sleep between 6 and 7 hours, which may be enough for some people, but what about 55.7% of respondents? Around 14% sleep only 5 to 6 hours, while 1% of respondents sleep less than 4 hours a day. Interestingly, the majority of users watch Netflix for 1 to 2 hours a day, followed by another niche of users who watch it for 2 or 3 hours. In addition, 82.39% of millennials have admitted to occasionally watching Netflix for more than 5 hours.
What are the consequences?
Of course, anything that is required to watch Netflix several hours a day can be considered an addict by some users as well as the same on other streaming platforms. The survey asked users if they had a sleep problem because they watched Netflix for hours, and 46% of respondents said they had trouble sleeping afterwards.
According to a 2017 study published in the Journal of Clinical Sleep Medicine, avid Binge-Watcher reported poor sleep quality, increased fatigue, and more insomnia symptoms. Michigan State University researchers linked binge watching to other bad lifestyle habits such as opting for unhealthy meals, snacks, and lack of exercise.
SleepStandards therefore proposed a list of possible "solutions" that respondents could take to help them sleep. Problems caused by binge watching activities.
- 63% of those surveyed agreed not to see Netflix for a certain time in the evening.
- 16% of Americans agreed to no longer see Netflix in the bedroom. Instead, they reserve it for sleep and sex
- 12.9% of respondents chose to use sleeping pills to reduce the impact of Netflix on their sleep pattern – 62.95% of them are millennials
- . 7.3% of respondents prefer drugs, CBD oil or other sleeping supplements to get more sleep after watching the platform.
The COVID-19 crisis certainly affects Netflix users.
It is important to consider the moment when the world is now passing away. With the ongoing COVID-19 pandemic, a large proportion of users stay at home to avoid contamination with the virus. Countries also go through blackout periods. One way to kill time these days is to watch streaming platforms. After all, they are good enough to distract us a little from the harsh reality. The study also asked users what they prefer during quarantine.
- 39% of Americans prefer Netflix
- 22% prefer more sleep.
- 30% of respondents would train
- 13% would rather work
- 10% prefer to cook during self-quarantine.
The investigation also found which Netflix shows are the best binge-worthy shows where people lose their sleep times during the ongoing pandemic. Interestingly, the majority of American users kill time on Netflix to learn more about the corona virus. So the distraction, the theory, doesn't seem to be in the United States.
- 30.8% (315) of the respondents stated that " Coronavirus, Explained " causes them to lose most of the sleep caused by the pandemic.
- " Tiger King " is the second most likely show that makes Americans lose sleep during the pandemic.
- Stranger things come in third place.
- In fifth place we have the classic "friends" show.
SleepStandards asked an attention check question to ensure that participants did not answer questions meaninglessly. Of course, the survey relies on self-reporting, and problems with telescopes and exaggerations can affect the response. That being said, it's interesting to see how Netflix and other streaming platforms affect our sleep. What's more, it's curious to see how the millennials thoughtlessly want to sacrifice sleep time in favor of more hours to watch Netflix.
Streaming services have been in great demand these days as more and more people stay at home. The question that remains to be answered is how this will change in the coming days. In addition, the portfolio of streaming services only grows day by day. In a few years we will have several new platforms in this competitive trend. In the future, more and more people will likely sacrifice sleep time to continue seeing these streaming services.
Are you an avid user of Netflix and other online streaming platforms? What do you think about binge watching practices? Is it okay to sacrifice a few hours of sleep or adjust your sleep schedule to keep watching movies and shows on Netflix in turn? Leave your opinion in the comment section below.
You can review the entire study using the source link below.