Sensor Tower is one of the best known companies for the analysis of mobile applications in this area. It was recently announced that TikTok and its Chinese version Douyin generated nearly 315 million downloads worldwide in the first quarter of this year.
The use of social networks has reached records since the beginning of this year. TikTok and Douyin reportedly generated nearly $ 78 million in April on the App Store and Google Play Store. They then placed at the top of the world ranking of mobile applications for revenue in April.
The data provided showed that 86.6% of the revenue came from the Chinese market, while 8.2% came from the American market. However, they are not the only applications affected by this increase in usage.
YouTube ranks second in the ranking with nearly $ 76 million. The application grew by 56% compared to the previous year. 56.4% of this number would come from American users and 11% from the Japanese market. Without forgetting Tinder and Netflix, which are also in the top ten, but with a subscription-based model.
However, the data provided by Sensor Tower does not take into account the revenue from advertising or affiliation. The published earnings would therefore only include the earnings generated by in-app purchases in these applications. This makes TikTok and Douyin an income machine for ByteDance.
The positive impact of COVID-19 on application popularity.
During this inclusion period, TikTok and Douyin revenue increased significantly. Video sharing applications are becoming increasingly popular, especially during this pandemic. In addition, television icons and other celebrities from many countries have adopted these applications to keep in touch with their fans and audience.
According to forecasts by Emarketer, a digital market research company, more than 75 million American users were over the age of 14. At least one purchase for one application will be made in 2020. This figure represents an increase of 17.3% compared to 2019.
It is worth noting that there has recently been a battle between TikTok and YouTube video platforms. Chinese social media are constantly breaking records and YouTube fans don't like that. In a new development, TikTok and YouTube users give each other's app 1-star ratings in the Play Store. It all started with YouTube's controversial decision to delete Carry Minatis's viral video "YouTube vs TikTok – The End" by roasting Chinese social media.