Today OPPO announced the official debut of its western European headquarters in Düsseldorf. OPPO adheres to the strategy of "brand globalization and localization of operations" to China and strengthens its local capabilities in the Western European market. The OPPO headquarters in Western Europe will continue to integrate regional resources, improve local sophisticated processes and better serve the local market.
In June 2018, the first OPPO Find X was launched on the European market. Within two years, OPPO has landed in France, Italy, Spain, the Netherlands, Great Britain, Switzerland and Germany. In Europe, sales increased by more than 1000% in the first quarter of 2020 compared to the previous year.
Since OPPO entered the European market, OPPO has worked with operators such as Orange and Vodafone. The company also sponsored events such as Wimbledon and French Open. The entire OPPO product range for mobile phones will enter the European Vodafone market in May and will be gradually expanded.
Maggie Xue, President of OPPO, Western Europe, said: “We are very pleased to announce the official opening of OPPO's headquarters in Western Europe in Düsseldorf. We are proud of what we have achieved so far. We believe that the establishment of the headquarters in Western Europe will enable us to better activate regional resources in order to further improve support for regional markets. Given the tough competition in the market, we will play steadily and become the leading player in the mobile communications market in Western Europe. “
Oppo is not new to the world market.
Oppo is not a new name in the world The smartphone market has been available since 2009. His overall strategy is to use local teams market by market. However, centralized coordination is maintained to formulate strategies under the guidance of a “global game”. According to OPPO, Germany is a key market for the European smartphone market. The Chinese manufacturer, with its headquarters in Düsseldorf in Western Europe, hopes to be able to integrate itself deeply into the local market. It will continue to foster innovation and provide a more comprehensive personal technology experience to local consumers. The company will continue to invest in the European market.