We have already discussed a new report from Counterpoint Research. In this article, however, we mainly talked about the incredible sales results of the iPhone in the Chinese market. First, let's get to know the performance of all major smartphone brands in China in the second quarter of 2020. Interestingly, Apple doesn't matter in the 5G smartphone market.
As the company claims, in the second quarter of 2020, smartphone sales in China decreased 17% year over year, but increased 9% month over month. Although the new coronavirus epidemic in China has been largely controlled, the demand for smartphones has not yet returned to the pre-epidemic level.
Counterpoint Research believes that business activity in China has gradually recovered since the epidemic weakened, but consumer confidence remains sluggish. Both OEMs and Chinese operators are promoting 5G smartphones by lowering prices for 5G devices and packages. This has increased the 5G penetration rate. In the second quarter, 1/3 of the smartphones sold in China were 5G phones and ranked first in the world. However, this still cannot offset the downward trend in the overall market.
Top smartphone manufacturers in China
With a market share of 46%, Huawei remains the dominant provider in the Chinese smartphone market in the quarter. Although the entire market has shrunk, Huawei has achieved growth of 14% over the previous year. Interestingly, Apple's growth rate was the fastest in the quarter, up 32% year over year.
June is also the best month this year since the outbreak of the new coronavirus epidemic. Xiaomi's sales increased 42% from the previous month, and Huawei's sales increased 11%. If you only believe in the June data, everything will get better and better. So there is every reason to believe that the smartphone market will recover soon in the coming months.
Although China's entire smartphone market is shrinking, the 5G market is developing rapidly. In the second quarter, 33% of smartphones sold in China supported 5G technology, compared to only 16% in the first quarter. The rate was even over 40% in June. HOVX (Huawei, OPPO, Vivo, Xiaomi) has a total of 96% of the Chinese 5G smartphone market share. Huawei's share is 60%, followed by Vivo, OPPO and Xiaomi.
Although China's 5G smartphones are still dominated by mid to high-end products, they have gradually entered inexpensive products. Huawei dominates the high-end 5G smartphone market, while the four major HOVX manufacturers have a layout in the terminal market.