Screenshots of music videos in Watch

Facebook is now a destination for official music videos and new content premieres


Facebook announced today that it has licensed official music videos on its platform in the United States after testing them in India and Thailand. Starting this weekend, users will see content from artists and bands from different genres and will be able to discover and share them like normal contributions. Users can also follow their favorite artists and follow their work from a new destination.

In addition to hosting official music videos, Facebook will also act as a global debut platform for new content from artists such as J. Balvin, Karol G., Sebastian Yatra, Alejandro Fernandez and Caliber 50 to name a few . In addition, a new title by Lele Pons will first be published on Facebook, while the Panamanian R&B singer Sech will shortly also publish an exclusive title on the social media platform.

Facebook has signed with renowned music labels such as Sony Music Group, Universal Music Group, Warner Music Group, Merlin, BMG and Kobalt, to name just a few. These music videos are discovered in the news feed. The company is also launching a new location on Facebook Watch where users can discover music based on genre, artist, mood, or themed playlists, such as Trailblazers of Pop Hip Hop MVPs and Epic Dance Videos among others.



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