According to the Washington Post over 100,000 small businesses have permanently closed due to COVID-19. Tina Medina's 14-year-old Wise Writers and Speakers business could have been one of them.
Fortunately, Wise Writers and Speakers was one of 23 companies in the Kansas City area to receive part of the Kansas City Minority Business Resiliency Grant. The grant, funded by the Ewing Marion Kauffman Foundation and partially administered by the UMKC Innovation Center, distributes $ 100,000 to minority small businesses affected by COVID-19.
"Kansas City has such a good heart for small businesses," Medina said. "Small businesses are the engine of America, and it is very special for me to help us that way."
Wise Writers and Speakers is Medina's freelance writing practice, writing grants, business proposals and business plans, drawing on 35 years of journalism, business and sales experience.
“This business is very important to me because it enables me to communicate with others To help small businesses and nonprofits get the writing aid they need to move forward. Medina said. "I've had other businesses in the past, but this one has allowed me to outperform and hire other writers, editors, and producers when required for various projects. ”
When COVID-19 was in full swing in the Kansas City area, The Economic Still stand had an impact on the small businesses that Medina works to help.
"If my customer base stops, so will I," said Medina.
When quarantines and shutdowns brought business to a standstill, Medina used the time to finish an eight-part, faith-based series of books on overcoming sexual assault.
Medina plans to use the microgrant to market their services and books on new platforms such as websites and social media. Her books are currently available on Kindle, but she is looking for other ways to promote them.
"There is no shame in getting help because Kansas City's heart in the philanthropic community is so big and caring," she said. “As a 30 year old scholarship holder, I know that if you show kindness, it will come back to you.”
Although the shutdown was a shaky time for Medina, she says this is all part of the industry.
"Sometimes it's a festival or a famine in the small business arena," Medina said. “Believe it or not, that's part of the excitement of being a small business owner.”
“Being resourceful is key now. Right now it's not an option, it's a necessity to be resilient, ”said Medina.