Since COVID-19 has postponed all concerts indefinitely, artists big and small are flocking to platforms on the Internet to offer fans live music.
Ever since the coronavirus pandemic hit America in early March, artists have been working with virtual spaces like Minecraft, Instagram Live, and even Fortnite to play their music live for viewers at home.
As with any event planning, a lot can go into these virtual "concerts" and the end result can be quite spectacular. Virtual concerts have brought a connection with artists to the small screen and have given music lovers a unique humanity in a difficult time.
R & B Chloe x Halle are a prime example of artists who use their virtual limelight to combine technology and art. They have performed a number of full-size productions with fully realized costumes and sets for awards shows, late-night television and for their social media to follow online.
Chloe x Halle are not only aesthetically beautiful, but also wildly talented aesthetically beautiful, and it's not hard to see online too. They have created a unique experience that feels intimate to the viewer. like they sing just for you The high audio and video quality of their performances also enhances the experience.
If you're looking for something a little more interactive, virtual venues like the ones built in Fortnite or Minecraft might be for you. Though Fortnite's servers were built for gaming, they've hosted big names like rapper Travis Scott and singer Dominic Fike, and hope to turn their in-game stage into a legitimate "touring" venue for some of the greatest musical artists.
"It's a unique way to face audiences you may not otherwise reach," Fortnite's director of global partnerships told The Verge.
Even before COVID-19 hit the world, musicians and friends were using Minecraft to host some of the most unique virtual concert experiences on the internet. Open Pit Presents, led by music producer and graphic designer Max Schramp, has been bringing people together in video games to celebrate music since May 2018, according to an interview with Splice.
When the shutdown occurred in March, Open Pit already had four Minecraft festivals in their luggage. They knew it was time to raise and book communities through virtual concerts.
Since then, Open Pit has designed Minecraft festival experiences like Square Garden, Aeth3r (a virtual version of the legendary West Hollywood music venue), and Lavapalooza. Each event included opportunities to purchase V.I.P. Passes donated to charity and directly to projects such as FeedingAmerica, the Groundswell Fund, the Okra Project, and the National Bail Fund. Some of their larger festivals, like Square Garden and Lavapalooza, grossed over $ 80,000 together.
Open Pits Festivals, at which mainly experimental pop musicians and queer artists perform, are known for embodying community. Max Schramp, Senior Graphic Designer and Founder of Open Pit, said, “The most rewarding thing was to see people make friends through the events and then come together to meet future ones. I think it's great to be able to promote such a friendly community. "
As the predictions for the return of live concerts seem increasingly bleak, online productions will continue to improve. Today's artists have successfully overcome the computer screen barrier and brought music fans into their world, be it through social ones Media or video games. The creative productions of the last seven months are just the beginning.